Objectives: The aim of this research is to understand the attitudes and opinions of the general population regarding the introduction of additional pharmacy services in pharmacies in the Republic of Croatia, as well as the respondents' willingness to participate in funding such services with their own resources. Subjects and methods: Data were collected using an online Google Forms survey. The questionnaire is divided into two parts. The first part describes thirteen additional pharmacy services currently unavailable in the Republic of Croatia. Below each service description are five statements, and respondents indicate their level of agreement by selecting a number from one to five. The second part of the questionnaire collects sociodemographic data from respondents, such as gender, age group, household monthly income, highest level of education attained, and whether they suffer from chronic diseases. Descriptive statistical analysis of the data was performed. The Chi-square test was used to determine the statistical significance of certain categorical variables. The level of statistical significance was set at P < 0.05. The study results are presented as whole numbers or percentages. Results: A total of 433 respondents participated in the study. The majority were female respondents, totalling 272 (62.8%), while 161 (37.2%) were male. The services that respondents believe would be the most useful include explaining the correct inhalation technique for asthma patients (91.9%), determining blood glucose levels (90.6%), measuring blood pressure (89,4%) and consulting pregnant women about the safe use of medications and dietary supplements during pregnancy (87.3%). The services with the lowest agreement for introduction are scheduling of laboratory tests and result interpretation by pharmacists (77.6%), changing medication dosage (79.5%), changing the medication itself (79.5%), and administering injections by pharmacists (79.7%). The results also indicate that most respondents are willing to participate in funding of additional services in pharmacies. Respondents with a family member who is a healthcare worker are significantly more aware that they can grant their pharmacist access to their e-health records through the zdravlje.hr portal (e-Citizens). It is also evident that individuals with chronic illnesses tend to visit the same pharmacy consistently. Conclusion: Most respondents believe that introducing the additional pharmacy services covered by the survey would be beneficial and they are willing to pay for these services between 6 and 15 euros. The majority also thinks that these services could be performed by specially trained pharmacists and that these services should be covered by the Croatian Health Insurance Fund (HZZO).